Tampa Bay Rays
BETTER AT THE BALLPARK
Problem: With the Tampa Bay Rays entering the 2025 season in an outdoor stadium, they sought to capitalize on the opportunity to entice fans to watch games at the ballpark rather than at home or at a bar.
Solution: Our team collaborated with the Rays on a series of commercials that used humor to highlight moments that simply aren’t as enjoyable at home compared to experiencing them at the ballpark.
Rays games are BOLDER, BRIGHTER, & LOUDER at the ballpark.
What Was Done:
Concepting
Visual Storytelling
Storyboarding
Art Direction
Pre-Production/On-set
