Tampa Bay Buccaneers - Advent Health
GAME DAY
Problem: Bucs fans show up ready for anything-rain, heartbreak, overtime, miracles. But many of them, especially the older male fans AdventHealth needed to reach, weren't showing the same readiness when it came to their own health. They'd commit fiercely to their team, but not yet to a care partner.
Solution: Anchored by a heartfelt TV spot starring Baker Mayfield, the story follows a steadfast, show-up-every-time dad-resourceful, proud, and happiest with a DIY project in his hands-helping his daughter with a string of home repairs. Only at the end do we learn the truth: she's been nesting. He's been preparing her home for a new baby. And without realizing it, he's been preparing himself too. For family. For the future. For Every Day.
What Was Done:
Concepting
Visual Storytelling
Storyboarding
Art Direction
Design Layout, Shoot Graphics
Pre/Post-Production
