Tampa Bay Buccaneers - Advent Health
FOR EVERYDAY CAMPAIGN
Problem: Bucs fans show up ready for anything-rain, heartbreak, overtime, miracles. But many of them, especially the older male fans AdventHealth needed to reach, weren't showing the same readiness when it came to their own health. They'd commit fiercely to their team, but not yet to a care partner.
Solution: Anchored by a heartfelt TV spot starring Baker Mayfield, the story centers on a dependable, always-there dad—resourceful, proud, and happiest with a DIY project in hand—helping his daughter tackle a series of home repairs. Only at the end is the truth revealed: she’s been nesting. He’s been getting her home ready for a new baby. And, without realizing it, he’s been preparing himself too—for family, for the future, for every day.
ADDY Silver Winner: Integrated Advertising Consumer Campaigns > Local
What Was Done:
Concepting
Visual Storytelling
Storyboarding
Art Direction
Design Layout, Shoot Graphics
Pre/Post-Production
