Steph Curry - Rakuten

UNDERRATED TOUR

Collaborated on crafting a compelling narrative tracing Stephen Curry’s journey from a 3-star recruit to NBA superstar. Designed and directed the website as the central hub for the tour, amplifying exposure for 3-star prospects on both national and international stages.

Extended the art direction beyond the digital platform to create a cohesive brand experience across photography, court designs, billboards, banners, merchandise, and more—ensuring a consistent, visually striking identity that resonated with audiences throughout the tour.

What Was Done:

Concepting

Visual Storytelling

Storyboarding

Art Direction

Web Design

Photography style

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